![]() Google probably uses these reviews as ranking factors because they offer a direct way to gauge customer satisfaction. Number of new Google reviews in the last year.Number of Google reviews not responded to.Percentage of Google reviews that mention the city.Percentage of Google reviews that mention the keyword.Number of Google reviews that mention the target city.Number of Google reviews that mention the target keyword.Out of the top 10 most influential factors, nine of them involved Google reviews: In 2017, Local SEO Guide looked at 200+ local ranking factors, such as “total number of words on page” and “number of photos,” to see which ones had the strongest effect on rankings in Google’s local pack. If you’re investing in SEO for your business (which you really should be,) Google reviews can give you a strong advantage. (Pro tip: Whitespark has a much better Google review link tool.) 2. On the other hand, if you’re in a lower volume industry like roofing or damage restoration, it might make more sense to chase down each customer with an individualized approach. If you’re in a high volume industry like lawn irrigation or plumbing, it makes sense to systemize your efforts and rely on your staff. ![]() Google’s policy makes a lot more sense: not only do they want you to ask for reviews, but they even give you a link to make it even easier. Unlike Yelp, Google Wants You to Ask For Reviewsīelieve it or not, Yelp’s official policy is that they don’t even want you to ask for reviews.īecause Yelp knows that you’re not going to ask for a review unless you think it’s going to be a 5 star review. Not only are they more visible and easier for customers to leave-there’s also less competition, more impact, and more opportunity.ĭoes that sound too good to be true? Read on to see why you should make getting more Google reviews a high priority. Google reviews, there are a few massive reasons that Google reviews are better for business owners. Every small business owner knows about Yelp reviews, but what about Google reviews?
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